Our Philosophy

Our success as a business depends on our ability as thinkers.

We are in the midst of the greatest revolution ever known to mankind, the beginning of information age. The internet as we know it is barely 15 years old, and there are so many ways to take advantage (websites and social media) and create awareness for your cause or generate wealth for your company. We want to enable our clients to capitalize on the 5 specific online trends listed below:

People are spending a big portion of their time online

  • Americans on average spend 2 hours a day online. - Harris Interactive
  • Online adults in their 30s spend more time online than any other age group. - Unknown source
  • 44% of Americans say they got news through one or more internet or mobile digital source - Pew Research

People are being more social

  • Facebook now has six hundred million users and half of those log on daily for an average session time of 55 minutes – that’s an enormous captive audience for businesses that can essentially get their brands, their visibility, their products and services in front of eyeballs. - Mari Smith of MariSmith.com
  • In 2009, the average number of tweets per hour in was around 1.3 million. - Econsultancy.com
  • Social networking now eats up twice as much of our online time as any other activity. According to new stats from Nielsen, sites like Facebook and Twitter now account for 22.7% of time spent on the web; the next closest activity is online games, which make up 10.2%. - Mashable

People are watching videos - a lot of videos!

  • “No amount of sophisticated technology is going to ever take the place of real live person, when you can feel a person’s energy, where you can make real eye contact with them, you can shake their hand, you can read their body language. But I’ll tell you what – the next closest thing, is video. Because with video, you can look in the camera, you can make contact with the person, you can really be intimate and feel much more connected.” - Mari Smith of MariSmith.com
  • People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube. - Youtube.com

The internet is becoming more local

  • Contrary to the assumption that Internet use encourages social contact across vast distances, the survey found that many Internet technologies are used as much for local contact as they are for distant communication
  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (comScore)
  • 73% of online activity is related to local content (Google)
  • 66% of American use online local search, like Google local search to locate local businesses (TMP / comScore / proprietary average)
  • 61% of local searches result in purchases (TMP / comScore)
  • 54% of Americans have substituted the internet and local search for phone books (comScore networks)

Paying online has become easier thanks to platforms such as PayPal and Google Checkout

  • When asked how much they spent online per month, consumers selecting more than $76 (the highest monetary option given) increased by 27 percent from 2009 to 2010. - ChannelAdvisor.com
  • 58 percent of those surveyed plan to purchase their gifts online this year, besting brick-and-mortar stores by nearly 20 points. – ChannelAdvisor.com

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