Trend Spotting

Industry news and premium case studies by our team members.

What is Search Engine Marketing (SEM)?

Search engine marketing can have various meanings depending on who you are talking to but in our experience, its used to define engine advertising ie. pay-per-click advertising. SEM can also be used as an umbrella term for marketing your services through search engines by way of search engine optimization (SEO), the practice of optimizing your website to the top of the search engines. [...]

Continue reading...

Using the Internet to Make Money

Whether you run a company, blog for a living, or just like to create videos and write articles in your spare time, there is an opportunity for you to make money online. In this post, we will discuss three ways in which you can monetize the content you publish on line through Google AdSense, YouTube and HubPages. [...]

Continue reading

To Freeze or Not to Freeze?

Vitamin Cold Rush produces naturally flavored, naturally colored, vitamin enhanced, low sugar snowball and frozen drink formulas. The mission of Vitamin Cold Rush is to help people reduce their sugar intake with great tasting vitamin enhanced frozen drinks and snowballs. Since the president of Vitamin Cold Rush was looking for a way to market these flavors as frozen pouched beverages, she hired Bluereach to get the ball rolling. [...]

Continue reading...

Should I Pay for LinkedIn Premium?

With over 150 million users worldwide and almost 30 million unique visitors a month from the United States, LinkedIn has undoubtedly become the premier social network for business professionals. People from all walks of life are able to establish their credibility by completing their profile and making connections with as many relevant professionals as possible. Since I was a sophomore in college, I have understood the value that this service can provide and I consistently look for ways to improve my profile and connect with more people to expand my network. [...]

Continue reading...

Sprout Social vs. HootSuite

Sprout Social does a great job with providing statistics that are readily available to view. Here are a few pros and cons of Sprout Social, in my opinion. Pros: they offer audience demographics, your overall impressions on Twitter, and a review of your engagement and influence. I like that I can see who my targeted audience is with the audience demographics. The audience demographic also provides the gender and age group that my tweets are normally read by. Another pro of Sprout Social is that I can compare businesses’ competitors and see which of their followers are considered influential. [...]

Continue reading...

Need a Logo? Host Your Own Contest at 99designs!

If you are anything like me and don't have too much talent in the "graphics" department, there are a handful of websites that you can use to find freelance designers. 99designs is a great experience because it allows you to enter the description of the design you need along with your budget. Then it's time to sit back for a few days and allow designers to design and upload dozens if not hundreds of designs for you to view and choose from. [...]

Continue reading...

Want to Connect?

We're always excited to meet new people. Send us a message to find out how we can work together.

Send a Message