Paid Search Advertising
Paid Search is a user-friendly way to drive instant, affordable visitor traffic to your website. There are two ways to budget your advertising dollars with this type of advertising.
- Pay Per Click (PPC)
- Pay Per Impression (PPM)
By choosing PPC, you, the advertiser, pay a hosting service (ex. Google or Facebook) ONLY when your advertisement is clicked. With the PPM option, you pay the hosting service a designated dollar amount per 1,000 impressions no matter how little or how many clicks you receive. The hosting service provides a dashboard to create, update and analyze campaigns in the cloud. This allows you to manage your ad budget by the dollar and by the hour.
A unique and successful search marketing campaign can increase business at a very low cost per sale. With over ten years of combined experience in this area, Bluereach should be your go-to company for paid search campaigns on Google, Facebook, LinkedIn and Twitter:
- Campaign re-structuring
- Choosing relevant advertising platforms for your campaign
- New Account Setup
- Advertisement creation (text and graphic)
- Determining effective advertising budget for you goals
- Choosing between PPC or PPM
- Complete campaign: Strategy | Management | Reporting
Google Adwords is the most robust and widely used search advertising platform in the world. Because Google is the most widely used search engine in the United States we make sure to optimize your website within the parameters of Google's most current algorithm. By optimizing your website to the top of the search rankings and also placing sponsored ads at the top of those search results you greatly increase your chances of a qualified visitor landing on your website.
You may not know this, but Google's search engine also powers hundreds of other search engines and Adsense-enabled websites across the web including AOL, Amazon, Ask, Lycos, NY Times and more. When you run an Adwords campaign you have the option to enable your ad to be viewed across all of these partner websites thus increasing the reach of your ad.
Facebook Advertising is definitely an advertising vehicle your company should explore if you all haven't already. The level of detail at which you can target prospective buyers of your products is on a scale never experienced before for the advertising industry. Your competitors haven't realized this yet and if you act quickly you can take advantage of very low user acquisition costs before they catch up. If you are in the consumer goods, retail, media or travel industry then you should especially be taking advantage of this advertising platform.
Through working with our client LivingBetterat50+, Bluereach has solid experience in managing the placement and removal of banner ads via ad networks such as OpenX, Commission Junction or DoubleClick. If your website is receiving over 10,000 unique visitors a month and you are looking for a professional way to monetize that traffic then talk to us about how banner advertisements work and how they can generate your money every month. If you are looking to place your banner ads on other partner websites then we can create the banner ad for you and help you negotiate for the lowest prices.
Traditional Advertising Campaigns
We work with several media buyers in Baton Rouge and Phoenix that we can help you put together a unique campaign to reach your target market. We can provide advertising demographic statistics and develop a strategic campaign for your business or brand. Looking to develop something like Geico or Allstate insurance? We can help you out.